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IAIDQ Publications

The Golden Rules of Data Quality Management
January 2010
Guy Tozer

1. Do not be dogmatic
2. Do not assume that people in the business care about data quality
3. Do not try to sell data quality as an IT initiative
4. Do not avoid middle management
5. Keep people informed
6. Measure your progress
7. Common sense is more important than right or wrong
8. Set yourself clear goals
9. Do not be afraid to play office politics
10. Maintain a balance between the short and long term

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