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Doctoring Up Your Data with Business Metrics
July 2009
Steve Sarsfield

When we begin to develop our information quality initiatives, it’s important to promote the project internally within the organization, and make it easier for our colleagues to understand the project’s value. After all, business people and executives hold the purse strings, and we need their support to expand our data quality efforts into enterprise-wide programs.

In this article, I will show how we can learn from the medical profession when it comes to communicating the value of data quality with internal stakeholders.