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Better Data Quality from your Web Forms
January 2010
Graham Rhind

Take a quick tour around some blogs, and it won't be long before you find one venting frustrations about the problems faced when trying to do something as seemingly simple as make an order or fill in a request form online. On one online help forum, for example, Josť is advised to add 00000 as his postal code because he is not allowed to register his hardware unless he has one. On a blog, Tim, whose credit card was stolen while he was on holiday, has had to lie to his credit card company and make up a postal code for the place he is staying, because his card company won't take his details without it.

Everywhere we look on the Internet, there are forms which seem determined not only to not let the correct information through, but also to prevent a prospect from becoming your customer.