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Data Quality: Perception v. Reality
October 2009
Graham Rhind

A survey, commissioned from MCC International Ltd by Capscan and conducted in August 2008, provides a mixed picture of data quality management in the organisations surveyed.

A full copy of the survey report can be downloaded from or

Reality still lags considerably behind the rhetoric.

Today, many organisations still face huge challenges in terms of managing data. Practical operational problems like keeping data up-to-date and accurate, making sure it is secure, well managed, and compliant remain the primary concerns for these businesses. For these organisations, successful handling of such problematic data issues would bring the desired benefits of improved operational efficiency and revenue opportunities, reduced costs, and the resulting greater customer satisfaction.