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A Call to the Data and Information Quality Community: The Time is Now!
October 2008
Thomas C. Redman

Many of you may have heard that my new book, Data Driven: Profiting from Your Most Important Business Asset, has just been released. The book advises urges managers and organizations to recognize that data are business assets, proposes what “manage data assets” means, and provides prescriptions for doing so. To my knowledge it is the first “data book” written explicitly for the senior business audience and published by a mainstream business publisher.