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Mind Your F's and P's
January 2006
Thomas Redman

In last month’s column, I (Tom) opined that one or more of “Godfrey’s 4 Fs” — fear, fame, fun, and fortune — are what drive and motivate people. I also noted that “fortune” was far and away the most common motivator for the people I knew who led successful data quality programs.

In response to that column, I received the following e-mail from Leon Schwartz, which I include in its entirety below. (Note: Leon has graciously agreed to co-author this column. And he has further agreed to include his contact details, should IAIDQ members wish to reach out to him directly).