“My Life is a Data Quality Battle”
Is this how your customers talk about your company?
Danette McGilvray and Thomas C. Redman Ph.D.
Our goal in writing this article is simple: to put a human face on data quality.
We ask executive readers to carefully reflect on whether their companies force customers to endure indignities similar to those that Danette shares below.
We also ask non-executives to reflect on this subject. If Danette’s stories ring true, write up two or three of your own company’s customer experiences, pin them to this article, and send them up your management chain.