Master Data Management: Chapter 2. Coordination: Stakeholders, Requirements, and Planning
Master data present a view into the core shared information asset within the enterprise, and as such, managing the master data asset should be considered a critical component of an enterprise information management strategy. Any initiative that spans the enterprise is bound to require significant amounts of energy for coordination: identifying the key stakeholders, gaining their support, harnessing participant collaboration, gathering requirements, and establishing the roles and responsibilities of the right set of people to make the project successful. In other words, as an enterprise initiative, master data management (MDM) requires enterprise buy-in and participation. To deploy an enterprise initiative, one must understand who the key stakeholders are within the organization; identify the individuals who will participate in the marketing, education, championing, design, implementation, and ongoing support of the program; and delineate a process for identifying their needs and requirements for the purpose of engineering a high-quality master data asset.
As a prelude to actually building and configuring the master data management environment, team members should therefore perform a number of tasks specifically intended to do the following:
- Identify the people in the organization that can benefit from MDM.
- Establish the business value of MDM and develop a business justification.
- Collect and prioritize the data requirements that will drive the design and development of the underlying MDM infrastructure.
- If building an application framework from scratch, design and engineer an MDM environment that supports the application infrastructure.
- Design a plan for enterprise data integration.
- Design a migration plan for the participating applications.
To do this, we must work with the many stakeholders and align their expectations so that as the master environment grows it is able to deliver value along the project life cycle. Therefore, in this chapter we look at the individual roles within the organization that are associated with master data management and examine what the responsibilities and accountabilities are for each of these roles. In addition, we examine ways to evaluate the data requirements in anticipation of designing the master repository.