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IAIDQ Publications

Managing Information as Product Part 2: Why Information as By-Product Will Not Work
January 2011
Yang W. Lee, Leo L. Pipino, James D. Funk, Richard Y. Wang

Managers can always view and manage information as a by-product of a system or event. From the perspective of the people using the information however, it is a product, not a by-product.

In contrasting the by-product approach to the information-as-product approach, there are five factors to analyze: what is managed, how is it managed, why manage it, what is considered success, and who manages it.

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