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To a High IQ! Information Quality Aplied to Internet and e-Business Information
January 2008
Larry English

The information an organization provides to its public is often neglected as “documentation” or a necessary evil.

Remember that in e-Business, the Information is the Business! and a web visitor's first visit to a site may represent their first “Moment of Truth” about an organization as Jan Carlzon would say. A Moment of Truth is an opportunity when a Customer, in this case an e-Customer, has to make an impression about an organization. Will this first impression be a positive or negative experience? Remember also that you don't get a second chance to make a first impression.

In this article, provides tips for improving both web-based document and web content process quality.