Skip to content

IAIDQ Publications

To a High IQ! Information Content Quality: Assessing the Quality of the Information Product
July 2006
Larry English

This is the second in a series of three articles that describes the important Information Quality (IQ) Characteristics.

It is the information consumer who determines what constitutes quality in the information they require to perform their work. Armand Feigenbaum confirms this: “Quality is what the customer says it is.” “Quality is a customer determination, not an engineer's determination, not a marketing determination, or a general management determination. It is based upon the customer's actual experience with the product or service, measured against his or her requirements — stated or unstated, conscious or merely sensed, technically operational or entirely subjective — and always representing a moving target in a competitive market.”

For Information, this means “Information Quality is a knowledge worker's determination, not a systems developer's determination, not a business liaison's determination, not an IT manager's determination, nor an information producer manager's determination. It is based on the knowledge worker's actual experience with the information, measured against his or her requirements — stated or unstated, conscious or merely sensed, technically operational or entirely subjective — and always representing a moving target in a complex business environment.”

Read full article