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To a High IQ! Information Quality Principles: Customer Focus—the beginning and the end of IQ
July 2005
Larry English

In the previous issue of this newsletter, we established two definitions, the concept of Information Quality and the function of Information Quality Management.

Information Quality is “consistently meeting all knowledge worker and end-customer expectations” in their information and information services. 

Information Quality Management is “the application of sound quality principles and processes to information as a product of business and manufacturing processes.”


There are four fundamental principles that are characteristic of all valid quality management systems; these principles were first applied to manufacturing quality and are now included in today’s service quality systems such as the Baldrige Criteria for Performance Excellence in Business, Health Care and Education. 

The four fundamental principles of quality management are:

  • Customer Focus
  • Process Improvement
  • Scientific Methods
  • Management Accountability

In our first IAIDQ issue, we addressed Process Improvement as a core competency for IQ Professionals. In this issue, we shall delve into the principle of Customer Focus.